Dealers Only

Just when direct mail seemed to be losing effectiveness, it's recently made quite a comeback. The power and reach of direct mail campaigns seem to be as strong as ever, although it has evolved significantly. The playing field is far less populated & targeting is more sophisticated.

Keeping organized books is an essential component of any contracting business. To this end, accounting software will save you time. In this article, we take a look at some of the pros and cons of three of the most popular platforms available on the market today.

Modern technology has paved the way for instant, 24/7 communication using a variety of platforms. A result of this trend has been the increased popularity of hiring Virtual Assistants (or ‘VA’s). A virtual assistant can perform many of the same tasks that an in-office assistant can, but without the logistical inconveniences of having a commute, etc. In this article, we provide tips for adding a VA to your team.

When steel building projects are priced incorrectly, no one wins. The contractor winds up shortchanged, or the customer ends up overpaying for what they thought was going to be an affordable building. This is why it’s so important to ensure accuracy in both obtaining a job estimate as a customer and creating one for a customer if you’re a steel building contractor.

Email marketing is a crucial tool for contractors to use to stay engaged with their customers, both existing and new. What’s stopping you from getting started on an email marketing campaign of your own? After you’ve launched your campaign, learn which email marketing platform has better email deliverability.

Social media now plays a pivotal role in digital marketing. Is your contracting business’ Facebook profile as good as it can be? If you’re looking for more ROI using social media, learn how boosting a facebook post can drive new sales.

Even if you’re not located in the Chicago area, what’s happening there is an example of just how important a single material—steel—can be. In this article, Capital Steel Industries is offering some perspective for other parts of the country, perspective that can be used to better understand the role that the steel industry has not just in our hometowns, but in our country as a whole.

Utilizing HomeAdvisor and Thumbtack is great for bringing in new jobs. When you’re ready to take your contracting business to new heights, check out our Contractor's Guide To Google Ads.

Boosted Facebook posts work. But, there are also some tried-and-true marketing principles that can help you even more. Learn how Facebook advertising is similar to radio and TV by clicking HERE.

If you’re looking to get your contracting business established online, then getting a domain name is just the start. Keep the momentum going by learning How to Build a Website in a Weekend.

Google My Business is an incredibly powerful platform to use to get more contracting deals. Is your GMB account active and complete? What about your website? If you need some pointers, here’s what we recommend doing to your website to increase sales.