THE BASICS OF THE BUILDER PROGRAM
At a minimum, The Builder Program is a way to expand your construction business into the steel building industry by providing construction services to Capital Steel customers as well as the other leading metal building providers we work with. Our builders are trusted to deliver reliable estimates for concrete, erection and in some cases, turnkey projects including interior finishes and other less common requests. If selected for The Builder Program, you can choose to provide any range of services and we will connect you with the right customers who are in need of a service you provide.
COST OF CONSTRUCTION SERVICES
One of the many benefits of The Builder Program is that we do not markup your services and you are free to charge what you choose. We will however provide ongoing guidance on where our experts believe your estimate needs to be in order to win the job. Our pricing recommendations are based on project specific factors such as competition and conditions local to you like demand and labor costs.
To see how much Capital Steel builders are charging on average for our top 10 building sizes, click below to request an informative infographic detailing what you can expect from our projects.
MORE THAN CONSTRUCTION SERVICES
While many of our builders find the basics of The Builder Program to be exactly what they needed to grow their businesses, the program has evolved in order to provide more aggressive growth strategies the tools necessary to succeed. We’ve highlighted many of these growth vehicles below that are available through The Builder Program including:
- The Lead Portal and CRM
- My Local Page Builder
- Professionally Designed Brochures
- Ongoing Education and Growth Strategies
LEAD PORTAL AND CRM
With Capital Steel there is no need to visit public bidding sites over and over again only to win a job with the lowest bid. We have thousands of customers at the bottom of the sales funnel every month who are looking to connect with a local steel building contractor. These customers are made available to you through our one of a kind lead portal and the details of each project you choose to pursue are populated immediately into your CSI CRM.
A customer relationship management (CRM) platform can cost anywhere from $50 to over $100 per month. Our CRM is part of a one time investment and delivers all of the functionality you will need to stay organized and document your communication with your customers. The CSI CRM accepts both projects you insert manually as well as projects you are pursuing from the lead portal.
MY LOCAL PAGE BUILDER
Search engines cater to searches with location qualifiers more and more every year. Consumers are increasingly searching with phrases such as “steel buildings near me” and “metal buildings TX” rather than general searches such as “metal building kits.” Capital Steel dealers can establish their presence as one of the preferred search engine results with the My Local Page builder. To create your page, all we require is an about us paragraph and for you to select the images for the top of the page. From there, our SEO and content team will take care of the rest to put your page in the best possible position to rank for consumers searching for steel buildings near you.
DIGITAL DOWNLOADS
If you were going to start a steel building company tomorrow, in addition to a website and support staff, you would need project images, brochures and well thought out branding. With Capital Steel, you gain access to a highly developed brand including logos, icons, colors and our custom font profile. You will also gave access to a growing library of professionally designed brochures, infographics, accessory guides and more.
ONGOING INSIGHTS
Social media sites like Facebook, Twitter and Instagram modify their platforms several times per year, making it almost impossible for a busy business owner to stay on top of best practices and opportunities found within each social channel. In our members only digital resources section, you will find articles and tutorials written by our social media and marketing teams. We stay on top of best practices and emerging trends so you don’t have to.
Whether you’re ready to set up your Facebook business profile or you’d like to start implementing an effective email strategy, we’ve got you covered! Just watch our for our email alerts and we will help you navigate the digital media world.
